Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

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How To Make The Most Of Corporate Custom Gift Boxes

Custom corporate gift boxes are great for setting the right tone with clients, employees, suppliers, and others. Whenever you invest in branding custom gift boxes, though, you want to make the most of the opportunity. Follow these 5 recommendations to ensure you'll send the right message with your corporate gift boxes.

Simplify the Gift Collection

Slamming recipients with numerous items in a gift box can make it hard for them to process what the message is. You want them to get the idea as soon as they open their gift boxes. Unless you have one truly impressive gift to send, a move is to include a handful of items that have a common theme. For example, a food and drink company might send a thermos, mug, and small bowl that tie in with its existing branding. The recipient will get the connection immediately, and they can always make use of practical items.

Know the Target

There is a huge difference between sending a welcome-back gift box to a client and one as a thank-you to your employees. Give some thought to the reasoning for offering branding-curated gift boxes. Someone who can grab 20 of a company's branded hats on the way out the door on any given day probably isn't going to be over the moon about getting another hat, for example. Try to include items that aren't easily available so they'll appreciate the effort.


Anything that gives people something to do is a great gift box. Sending a small meal kit, for example, allows people to engage in the activity and even share it with others. People like experiences, so think about how your company's brand, products, and services can figure into the activity.

Pass-Along Value

Even if the recipient isn't bowled over by the gift, it can still have value if it's easy to pass along. There is a reason companies often rely on hats, pens, bags, hoodies, and similar items. Maybe the recipient just doesn't need any more bags, for example, but they can pass them along to neighbors, friends, or family members. This pass-along value can expand brand awareness.

The Good Stuff

Especially when you're dealing with people who know your organization's work in and out, sending the good stuff can be a strong message of appreciation. A tool manufacturer that sends a high-end kit to the garages that are its biggest customers, for example, is going to get a lot of love for its corporate gift boxes.