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Sharpening Your Marketing Skills


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Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

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Mobile Billboards: Great For Your Business

Marketing means everything for your business. If you had an unlimited advertising budget, you could reach every customer that might possibly need your services. Of course, the reality is that you need to carefully choose where you put your advertising resources. One way to maximize your dollars is to use mobile billboard advertising. These vehicle-side ads are affordable and effective. After all, many Americans spend a chunk of their lives in moving vehicles, often on their way to do some shopping.

Road Time

If you want to reach an American audience, you need to take your marketing efforts on the road. The average American drives 29.2 miles each day, meaning drivers spend a significant time on the road, either behind the wheel or as a passenger. In fact, they spend 31% more time there than they did six years ago. Mobile billboards are geared to this "captive" audience. What better way to deliver your message than to target drivers who are trapped in often slow-moving traffic?

Cost

The price you will pay for this type of advertising will vary depending on how much you spend on your ad's design. Once you have your ads created, however, you can expect to pay approximately $500 - $800 per day for mobile billboards. Considering how many people you can reach this way, the price per view is reasonable. You may spend as little as ten cents per person if around 5,000 people see your ads each day. 

Effectiveness

Studies show that mobile billboards have a high level of effectiveness. For instance, 29% of those consumers who saw such an ad were motivated to visit a store within a week. Ninety-eight percent of drivers and passengers reported that they noticed mobile billboards, and 97% recalled the message. Using this type of advertising also reaches people when they are most likely to shop, on the way home from work. You can also reach your target audience, such as a particular economic group, by running routes where they live and work.

Mobile billboards are not just a trend. You can create a meaningful banner ad and have it displayed where many consumers cannot avoid seeing it: on the road. America is still a motor vehicle culture, so reaching those who frequently drive or ride translates into sales for your product or service. The cost per view is often quite low, and research shows that mobile billboards make a strong impression on those who see them. For you next ad campaign, you should consider taking your marketing on the road.