Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

Latest Posts

Address The Right Audience: How To Make Addressable Advertising Work For You
28 November 2020

If your advertising efforts aren't reaching the ri

Attract New Customers With Digital Signage
24 August 2020

One of the best ways to attract new customers to y

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans
3 February 2020

Marketing your new boutique and spa requires you t

3 SEO Strategies When Starting Your Artist Website
3 February 2020

As an artist, having a website is essential to hel

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package
27 November 2019

Marketing can go a dozen different ways these days


Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package

Marketing can go a dozen different ways these days. Pop up ads online, page links to advertising, social media advertising, and even classic linear TV advertising are all out there. You might be tempted to stick to just digital and/or social media advertising for getting your products or services out there, but there are plenty of good reasons for keeping linear TV advertising as part of your marketing package. People Still Watch a Lot of Regular TV Read More 

Four Professionals That Can Market Your Real Estate Business

As a real estate professional, you know that homes don't sell themselves. Marketing homes and matching those homes with the right buyers is a key part of your job. You're able to be effective because you are a domain expert: you know real estate, you know the market, and you know how to successfully leverage that knowledge into sales. Of course, that doesn't address the issue of how buyers will find you in the first place. Read More 

Getting New Business For Your Accounting Firm

As a CPA, you may have a deep understanding of how to best support individuals and companies with their finances. However, if you have a new CPA accounting business, you might be keenly aware of the small number of clients you have. Getting more customers for your own business can help you to become better at your job and attract even more people to your work. What efforts can attract prospective accounting clients? Read More 

4 Situations When Your Nonprofit Should Send Out Postcards

Even though a lot of nonprofit organizations are shifting their focus to online marketing rather than marketing by sending out materials in the mail, you shouldn't completely give up on traditional marketing methods. Sending out postcards, for example, can be a great way to market your nonprofit organization. After all, it's cheaper and friendlier for the environment than sending out bigger packets of materials in the mail, and it is a great way to catch people's attention when they open their mailbox. Read More 

4 Ways To Automate Your Social Media Advertising Campaign

Marketing automation is the best way to get all the benefits of marketing without the time commitment. If you try to complete all of your marketing on your own, you may quickly find yourself overwhelmed. Automating makes the entire process far easier. 1. Schedule Your Social Media Posts Social media accounts are more effective when they're active. Often, you need to post multiple times a day to really achieve engagement. At minimum, you need to post once a day. Read More