Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

Latest Posts

Address The Right Audience: How To Make Addressable Advertising Work For You
28 November 2020

If your advertising efforts aren't reaching the ri

Attract New Customers With Digital Signage
24 August 2020

One of the best ways to attract new customers to y

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans
3 February 2020

Marketing your new boutique and spa requires you t

3 SEO Strategies When Starting Your Artist Website
3 February 2020

As an artist, having a website is essential to hel

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package
27 November 2019

Marketing can go a dozen different ways these days


3 Tips For Using IP Targeting As A Marketing Strategy

IP targeting is a marketing strategy that is used to target your advertisements to a specific demographic location based on a user internet protocol (IP) address. IP targeting is an online marketing strategy. Here are three tips for using IP targeting in an effective manner that will help you build your business. #1 Pair Your IP Targeting With An Additional Online Campaign  IP targeting should not be used as a means to an end all on its own. Read More 

What To Do When No One’s Reading Your Business Blog

A business blog can be a useful tool for generating new leads. However, this only works when people actually read your blog. You may spend hours creating content for your blog only to have a handful of people reading it. Not only is this disappointing, it's also a massive waste of resources. When you have a business blog, you need to ensure that people are actually taking time to go through the content. Read More 

How You Can Write Effective Political Robocalls That People Won’t Ignore

Trying to become a successful politician requires a specialized and skilled approach. It requires reaching out to voters in a way that converts them to your cause. One of the best ways to manage this approach is to set up robocalls. The Nature Of Political Robocalls Political robocalls are automated messages sent to advertise the points of a political candidate. For example, a robocall can discuss what a politician has accomplished during their life. Read More 

Does Your Small Business Need To Hire A PR Firm?

If you own a small business, you probably have a lot on your plate. Of course, it can be hard to find time for everything when trying to get your business off of the ground. Press relations are one aspect of a new business that can be distracting and time-consuming. That is, most business owners spend their time figuring out the nuts and bolts, rather than issues like PR or marketing. Read More