Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

Latest Posts

Address The Right Audience: How To Make Addressable Advertising Work For You
28 November 2020

If your advertising efforts aren't reaching the ri

Attract New Customers With Digital Signage
24 August 2020

One of the best ways to attract new customers to y

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans
3 February 2020

Marketing your new boutique and spa requires you t

3 SEO Strategies When Starting Your Artist Website
3 February 2020

As an artist, having a website is essential to hel

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package
27 November 2019

Marketing can go a dozen different ways these days


Mobile Billboards: Great For Your Business

Marketing means everything for your business. If you had an unlimited advertising budget, you could reach every customer that might possibly need your services. Of course, the reality is that you need to carefully choose where you put your advertising resources. One way to maximize your dollars is to use mobile billboard advertising. These vehicle-side ads are affordable and effective. After all, many Americans spend a chunk of their lives in moving vehicles, often on their way to do some shopping. Read More 

5 Reasons To Invest In An Executive Pen

So you've got your smartphone, your tablet, and your laptop. Everything's digital and there's no reason to use a pen and paper, right? Wrong. There's a reason that the pen is mightier than the sword. It's never gone out of style or out of use, even with the rise of the internet and smart devices. Why is that? Here are at least 5 reasons why: Inking the Deal Imagine sitting at your desk, with a client in front of you, and they are ready to sign the deal. Read More 

Small Business Success: Designing More Effective Ad Campaigns

As a small business owner, it's important that your company's message reaches consumers. While you might not have the large advertising budgets that national chains have, you can utilize some of their advertising techniques to design your own advertising campaigns. Here are three tips you can use to help your next advertisements look more professional. 1. Keep your website fresh. When it comes to designing an advertising campaign, many small business owners think they need to spend a lot of money on print or television ads. Read More 

Learn How To Use Stadium Advertising To Promote Your Business

In order to have as successful of a business as you possibly can, you need to take the time to figure out new and creative ways to reach as many people as possible with your marketing tactics. If you are a sports shop that has jerseys, hats, and gear for sale for any sports enthusiast, traditional radio and television marketing may not be the best option for you. Instead, consider using stadium advertising as a way to highlight your business. Read More 

Learn How To Create The Perfect Radio Commercial To Promote Your Business

Radio advertising can be a great way to promote your business to numerous people at one time. Creating a great radio commercial may not be as easy as you think though. There are many things to consider when creating a great commercial, and the following guide will teach you a few of them. Consider the Time Restraint Radio commercials can only be so long. Radio stations have to play a few different commercials during each commercial break, and your commercial will be limited to the specific amount of time that the radio station provides to you. Read More