Marketing your new boutique and spa requires you to focus on the strategies that you know reach your customers. While you already know that a well-designed company website and social media campaign helps to get the word out about your spa and boutique, you also need to be creative to stand out to a more discriminating crowd. The majority of your customers are likely already inundated with visual advertising that they've learned to just ignore. Using a multi-sensory approach to your marketing campaign helps your business stand out, and you can use scent marketing to help attract returning customers.
Establish a Sense of Familiarity
You want customers to view your spa and boutique as a relaxing place that feels a lot like a home away from home. A commercial air duct scent system makes it possible for your customers to always be greeted at the door by a familiar scent, just like they might experience when they go home at the end of a long day. This gradually creates a sense of familiarity that makes people feel comfortable when they return.
Give Customers a Subtle Nudge to Linger
Specific scents create different effects that you can use to encourage customers to linger and shop after their spa services. For example, lavender and vanilla have a relaxing effect that could make your customers want to continue to enjoy the luxurious feeling a little longer, which might bring them to peruse the products that you have available. Alternatively, you could use mint or citrus scents in your commercial scent diffuser system to generate a sense of health and well-being that entices your customers to hang around longer to check out clothing and accessories that help them feel their best. A clean scent could also encourage customers to want to check out the bath products selection to find something that recreates their experience when they get home.
Leave a Lasting Positive Impression
A visit to your upscale boutique and spa should leave your customers inspired and relaxed. The power of scent can linger long after it is experienced, and your guests will remember feeling like they were in a clean and luxurious environment. Leaving a positive impression on your guests can pay off in repeat business along with word-of-mouth advertising. Once your customers enjoy receiving their spa services in an environment that is subtly scented with a pleasant aroma, they'll want to tell others about their experience.