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Sharpening Your Marketing Skills


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Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

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3 SEO Strategies When Starting Your Artist Website

As an artist, having a website is essential to help you with branding and to have a platform to sell your work. When launching your website, you also need to consider SEO strategies, which will affect your ranking and how much traffic you can generate to your site.

Find Relevant Keywords

All websites should begin with finding the right keywords that are not only relevant, but that will also optimize your website. There are free programs available to use for keyword research, but you can start by using search strings that appear when you search in Google and other popular search engines. When you type in the search bar, you will see popular search terms. This is meant as an easy way to help people search, but it also gives you information about frequent searches. For example, when you type in "art for sale," Google may show similar phrases, such as "acrylic art for sale." Use this list as a starting point both for your keywords and content.

Generate Content

Creating content for your website can be a challenge because you are unlikely to have articles about art on your website. Use descriptions about each piece and a blog as a way to insert the keywords. A savvy way to integrate "acrylic art for sale," might be to have a gallery of your work divided by mediums. This way, you could create subheadings for acrylics, oils, colored pencils, and other mediums that might help your website rank in search engines.

Blog posts can be slightly more challenging unless you branch out beyond selling artwork. Most successful artists who sell their work also use their platform for teaching and giving business advice. Maybe you want to have a weekly blog post about tips and tricks you have learned through your art journey that would be helpful to the novice artist. Just because you are not directly promoting your work does not mean this information will not attract buyers.

Invest In Web Design

Designing your own website can seem easy since there are infinite tutorials, but a good artist website will be done professionally. Not only do you want the aesthetics of your website to reflect professionalism, but your website needs to be SEO-friendly to be indexed and generate traffic. Novice designers may overlook metatags that block Google from crawling their website. When the website cannot be crawled, it will not appear in results. Another concern is having a website that is not optimized for mobile viewers. A website that is basic, but easy to navigate and loads quickly on mobile is a better option than a fully customized website that performs poorly on mobile devices.

Having a website is a good start to selling your artwork, but you need to take your efforts a step further. An SEO-friendly website combined with the right keywords will make it easier for potential buyers to find your work. Contact an SEO marketing agency in your area to learn more.