Sharpening Your Marketing Skills

As a real estate professional, you know that homes don't sell themselves. Marketing homes and matching those homes with the right buyers is a key part of your job. You're able to be effective because you are a domain expert: you know real estate, you know the market, and you know how to successfully leverage that knowledge into sales. Of course, that doesn't address the issue of how buyers will find you in the first place. This is where these four marketing experts can step in to help you out with your real estate agent advertising.

Hire a Web Designer

There are a variety of relatively inexpensive options available for creating your own website and many are fairly good, but none compare to having a bespoke site designed by a talented designer. Although it will generally cost more upfront to hire a solid developer, this will potentially pay dividents in the future. By having a custom-built site created for you, you can specify the exact features and design that you want. More importantly, a good designer can act as a consultant, advising you on the best options for attracting buyers and turning site visitors into leads.

Consult With an SEO Expert

Websites are useless if no one can find them, and this is where an SEO expert can help. SEO stands for search engine optimization, and it's one of the key ways that people are able to locate your internet presence. This is one of the best ways to ensure that your site works to help generate passive leads, since a properly optimized site is more likely to appear in search results for nearby buyers. Another option is to purchase (or write yourself, if you're feeling creative) SEO-optimized blog content to keep your site fresh for search results.

Partner with a Professional Photographer

You already know that good photography is a key part of any listing, so working with a professional photographer is a great way to make your lists stand out. While you can certainly snap a few photos yourself, buyers will almost certainly be able to see the quality difference. Professional photographers also make great partners for staging, since they are experienced with lighting and positioning and can advise you if the setup of a room is not photogenic enough.

Gab with a Social Media Guru

You may think that handling your social media presence in no big deal, but simply being on one or two platforms is no longer enough. How familiar are you with Instagram? Twitter? Pinterest? You can't count on your buyers to prefer one platform over another or to have accounts across multiple services. If you want to generate leads from social media, you'll need to cast a wide net. This can be a serious drain on your time, so working with a professional social media marketer is one of the best ways to make sure that your properties can find buyers no matter where they might hiding.