Marketing automation is the best way to get all the benefits of marketing without the time commitment. If you try to complete all of your marketing on your own, you may quickly find yourself overwhelmed. Automating makes the entire process far easier.
1. Schedule Your Social Media Posts
Social media accounts are more effective when they're active. Often, you need to post multiple times a day to really achieve engagement. At minimum, you need to post once a day. But that can be taxing, especially for a small business owner.
With the right automation platform, you can schedule social media posts in advance. In one week, you can schedule all of the posts you need for the entire month.
2. Automatically Follow and Interact With Other Users
When users follow your account, you can automatically send them a message. You can also automatically follow them back. This type of interaction makes it easy to show your potential customers that you care.
The more active your account is, the more likely your users are to engage with you. You can also put links in the messages regarding your company website and other social media accounts.
3. Get Pings When Your Company is Mentioned
With the right platform, you can track something called "company mentions." Any time your company is mentioned on social media, you can get pinged. When you're pinged, you can then jump onto the comments of the comment, responding to any questions.
This is also an excellent way to track your analytics. If your brand mentions are increasing, then you know that your marketing campaign is successful.
4. Track Your Link Interactions
Any link that you post to social media can be tracked. This gives you a direct way to analyze whether or not people are clicking through to your website. If you have a sales funnel setup on your website too, you'll be able to see how many people are clicking through your website and ultimately converting to a sale or other interaction.
Link interactions can be automatically tracked through any comprehensive advertising and marketing platform and can also be applied to the links that other users share—to give you a better picture of your sharing.
By automating your social media advertising, you can increase your overall ROI. An effective marketing campaign will eventually start to bring in potential customers all on its own—and it's one of the most cost-effective ways to do so.