IP targeting is a marketing strategy that is used to target your advertisements to a specific demographic location based on a user internet protocol (IP) address. IP targeting is an online marketing strategy. Here are three tips for using IP targeting in an effective manner that will help you build your business.
#1 Pair Your IP Targeting With An Additional Online Campaign
IP targeting should not be used as a means to an end all on its own. If you want your IP targeting to be successful, tie it in with another digital advertising campaign.
For example, if you are mounting an email campaign to gather users email addresses, you can then target the same users with advertisements via IP targeting. When it comes to generating new customers, you need to make sure that you are running multiple campaigns at the same time that allow customers to be funneled into your sales pipeline.
#2 Pair Your IP Targeting With Direct Mail
When you run an IP targeting campaign, you are essentially identifying the location of an IP address and then sending digital advertisements to that IP address. You can also store the physical address of the IP address and send that physical address direct mail through the post office.
Pairing real-world advertising with internet advertising is a great way to ensure you reach your target audience. It is another way to get the attention of your target audience and ensure you reach them with your message.
#3 Customize Your Digital Campaign
Next, make sure that you customize your digital campaign to the area that you are targeting. Dig in and research information about the specific area you are targeting. Use this information to create a digital campaign that will appeal to the values and interests of the area that you are targeting.
If you are going through the effort to run an IP targeting campaign for your digital advertisement, make sure that you are sending out custom advertisements that will appeal to the audience that you are targeting.
IP targeting is a great way to reach out to a specific demographic area with your digital marketing campaign. IP targeting can be even more effective when you customize the digital advertising campaign and pair it with additional online campaigns, such as an email mailing list drive. You can even use IP targeting information to send out direct physical mail to your target audience.