If you own a small business, you probably have a lot on your plate. Of course, it can be hard to find time for everything when trying to get your business off of the ground. Press relations are one aspect of a new business that can be distracting and time-consuming. That is, most business owners spend their time figuring out the nuts and bolts, rather than issues like PR or marketing. However, with social media and the immediate impact of the Internet, having good PR can be very helpful during these early stages. This article explains why you should consider hiring a third-party PR firm to help get your brand off of the ground.
The best reason for hiring a third party PR firm is that it allows you and your employees to do what you are best at. You can stay focused on your business and let the PR pros do their work. For instance, you don't want your finance expert wasting time trying to make contacts with online media. Likewise, you might not want to personally spend time creating and posting social media content when you have investors to meet with. Basically, hiring a PR firm allows you to stay focused and ultimately use your time and resources more wisely.
While you will need some PR help, this does not need your small business needs a PR expert on staff and in the office at all times. This is where a third party firm is so handy. You can always contact them with immediate questions and problems and know that they are doing most of their work behind the scenes. You probably don't need a full-time PR person for your small company, but you need to have a firm that is working for you and your brand.
Having a PR firm working and building hype for your up-and-coming business is going to make your transition into notoriety much easier. You will not be inundated by a sudden rush of press contacts. That is, the PR firm will have already reached out to all of the pertinent outlets for your sector (prints, social, online, etc.) making sure that they know what to expect even before everything launches. This is a far better approach than just showing up out of nowhere with a bunch of question marks surrounding your business.
Hiring a PR firm like Alpine Communications can truly help your business to grow more organically.