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Sharpening Your Marketing Skills


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Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

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3 Key Point To Remember When Designing Your Trade Show Displays

Trade shows are an excellent way to expose your new product or service to potential investors and interested customers, and these events take a lot of planning to ensure they go over smoothly. Part of your job as a participant will be to get your displays constructed  for the event. While some participants will go all-out with their displays and hire a designer, fabrication specialist, and other professionals, some will take their own approach to creating displays. Whichever way you choose to obtain the trade show displays you need make sure you remember these three key points. 

Make sure your trade show displays are portable. 

Portability is a huge deal when it comes to trade show displays. Not only will you need to be able to easily take apart the display for transport to and from the facility, you want the display to be lightweight and maneuverable so it is easy to construct while at the show. Go with displays made of acrylics and plastic instead of metal to keep heft down. Ensure parts disassemble easily and go back together without a lot of hassle. 

Make sure your trade show displays are not bulky and space-consuming.

When you reserve a spot at a trade show, you will be designated a small area of the floor where you can set up temporary walls and partitions, tables, and of course, your displays. These spots can be rather small, so the last thing you want is a massive product display taking up all of your room or even being too large to fit into your designated floor space. Go with slim, low-profile displays that are sturdy, but don't take up so much space that you won't have room for anything else. 

Make use of displays for advertising. 

You could always go with a generic display design to house pamphlets, brochures, or your products. However, because trade show space is often limited, it is a much better idea to use the display as an advertising component for your booth. For example, designing a display that has a tall stature with your brand or logo across the top will be a good way to attract visitors to your booth because they will be able to see your display from across the building. Working with a designer, incorporate some personality into your display so it rightly reflects your business, service, or company. 

For more information, contact local professionals like Exhibit Studios Inc.