Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

Latest Posts

Address The Right Audience: How To Make Addressable Advertising Work For You
28 November 2020

If your advertising efforts aren't reaching the ri

Attract New Customers With Digital Signage
24 August 2020

One of the best ways to attract new customers to y

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans
3 February 2020

Marketing your new boutique and spa requires you t

3 SEO Strategies When Starting Your Artist Website
3 February 2020

As an artist, having a website is essential to hel

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package
27 November 2019

Marketing can go a dozen different ways these days


3 Simple Customizations That Make All Of The Difference In The World To Your Customers

If you are in the business of making customized invitations for your clients, then you know just how important it is to make sure that all of your clients get what they want. When you use the term "customized," it should mean that your client should be able to tell you pretty much any design or layout that they want for their invitation and you should be able to create it for them. If you create these invitations and please your clients, then they are much more likely to come back to you again and to also tell their friends about your awesome service. While most of the customizations that clients want are common to you, these simple customizations can make all of the difference in the world to them. This article will discuss 3 of these simple customizations. 

Font And Layout 

Since the main point of almost any invitation is to convey some sort of announcement via text, it is very important that your client is able to choose the exact font that they want to have. They should be able to choose what words are in what font, as well as what the size and color are. Making certain things like the title, names, and addresses in larger fonts can be helpful to attract the eye of those who are reading the invitation. Also, your client should be able to choose the exact layout that they want for all of the text. For example, they may want to have all of the text centered to catch the eye, or they may want a picture to be the main focus, with the text on either the sides, top, or bottom of the picture. As the person creating the invitation this likely won't be hard at all for you, but the customizations in the font will greatly please your client. 


Another important, yet simple, thing that your client should be able to customize are their pictures. Having a picture on an invitation can also catch the eye and can make it much more personalized to the person whose invitation it is. Your client may have you create a customized graphic for their invitation, or they may have a personal picture that they want you to include. Whether they want one or ten pictures, it will be up to you to help them create an invitation that looks great and includes all that they would like it to have. With technology these days, this is another simple customization that can all be done digitally with ease. 

Matte Or Gloss Finish

A very simple detail that is sometimes forgotten is the finish that the invitation has. The options are generally matte or gloss, and they both look very different. You can explain to your client that they can either have a shiny finish on their invitation, or they can have a rougher finish. You can also show them examples so that they can see and feel what each finish looks like before they make their final decision. Since this is something that many of your clients don't think about, they will be very impressed that you offer this simple option to them.