Sharpening Your Marketing Skills

About Me

Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

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Marketing For Your Business Opening: Ideas For You

When you have been working long and hard to get your new business up and running, it can be an exhilarating time. But as much as you would like to sit back and take a deep breath, now is the time to get focused on your marketing campaign. You want to make sure that you have the biggest and most profitable business opening possible and draw in as many potential customers as possible. However, without the right marketing and promotional materials, you will not get the turnout you were hoping for. Get to know some of the marketing and promotional materials that you can put to use for your business opening so you can start getting your materials in order.

Signs and Banners

You want to draw the attention of people passing by your business location on your opening days. However, if you do not have signs and banners, you may have trouble doing so. Custom lawn signs, vinyl banners, and the like can get that attention you need. For the best results in custom signage and banners, you will want to work with a promotional products dealer to design and print your materials.


T-shirts can be a great promotional material for the opening of your business in multiple ways. You and your friends and family can wear them in the days and weeks prior to the opening to try to gain interest and get your business name fresh in their minds. You can also hand out the t-shirts for free to prospective customers in anticipation of the opening. And, of course, you can offer them as door prizes for the first 50 or 100 customers who come through your doors. The more people see your logo, even if they are not consciously looking for it, the more likely they will be to one day give your business a look.

Promotional Drones and Other Tech Gear

If you want to get really unique with your promotional materials and want to generate a great deal of buzz about your new business opening, you need to go with popular tech items. Drones are the latest and greatest think for playful tech lovers. These small flying contraptions can be designed with your business name and logo. You can fly them at events prior to your opening and at your business opening and offer them as raffle prizes. Other tech gear you may want to consider are promotional USB drives, smartphone and tablet cases, and the like.

Now that you know some of the marketing and promotional materials that can help you make your business opening a great success, you can get started working with a promotional products dealer to get your materials designed and ready to go for the big day. Contact a company like AD-MARK Promotional Products to learn more.