Sharpening Your Marketing Skills

So you've got your smartphone, your tablet, and your laptop. Everything's digital and there's no reason to use a pen and paper, right? Wrong. There's a reason that the pen is mightier than the sword. It's never gone out of style or out of use, even with the rise of the internet and smart devices. Why is that? Here are at least 5 reasons why:

Inking the Deal

Imagine sitting at your desk, with a client in front of you, and they are ready to sign the deal. You are so close to finishing this deal and you excitedly reach for your $.25 cheap pen. However, it doesn't work as the ink ran out far too quickly to be useful to you. As funny as it sounds, not having a pen in crucial situations can mean the difference between closing the deal and your prospect walking out the door to reconsider.

Brainstorming

Creativity always seems to come out more when you have the freedom to write things down. Think about it, do you find that your brainstorming is better with an executive pen and a big legal pad in front of you, or with a tiny smartphone that limits the thoughts you can express?

Always "On"

You don't have to worry about a pen running out of batteries. You don't have to worry about the pen being fried from the circuit overloading, or the electricity going out because your office manager forgot to pay the bill on time again. Unlike electrical devices that depend on the grid, your pen is always on and always available to you.

Professionalism

A quality executive pen communicates a lot about you to your peers and clients. It shows that you care about your work and your environment. Professionals invest in their tools wisely.

Productivity

When you write your goals down, it forces to clarify and crystallize your thinking. Then you can take action quicker. This lets you have greater productivity by focusing on the things that truly matter. When you're in front of a computer screen, the mere possibilities of letters and words can be overwhelming, especially with the "delete" button at your finger tips (which means you can erase and rewrite forever and suffer from analysis paralysis).

An executive pen is more than a great looking showpiece. It writes well, swiftly, and with authority. By writing things down, you don't just get better productivity, you are also more prepared, more respected, and more independent from technological errors.