In order to have as successful of a business as you possibly can, you need to take the time to figure out new and creative ways to reach as many people as possible with your marketing tactics. If you are a sports shop that has jerseys, hats, and gear for sale for any sports enthusiast, traditional radio and television marketing may not be the best option for you. Instead, consider using stadium advertising as a way to highlight your business.
The following guide walks you through a few different options that are available when it comes to marketing your business in a stadium:
You can have large banners created to have displayed around the stadium. There are areas on the walls of rinks, stadiums, and fields that can be rented to advertise your business. If the game is televised, millions of people will be able to see your ad when the camera pans over to the location where it is hanging. This is a great way to get the most bang for your buck when it comes to advertising because you do not actually have to pay for a television spot to advertise on television.
The scoreboards in many stadiums now have scrolling information that is displayed on them. Commercials or ads can be shown on the screens of the scoreboards so that consumers can learn a little about your business quickly and easily.
You can often pay to have your business promoted on the flyers that are handed out at the games. The ad will often share space on a page with other business ads. Be sure that your ad stands out by adding a picture or bold wording. You want to attract peoples' eyes to your ad and making it as unique as possible is a great way to do that.
Gift prizes are often given out at games, including t-shirts and cups. You can have gift prizes created to have passed out that promotes your business with your business name and contact information so that anyone interested in your business will be able to contact you to purchase your goods or services.
All of these different marketing options allow potential customers to constantly see an ad for your business. The more consumers see your business name, the better chances they will remember to call your company when they need the goods or services your business offers.