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Sharpening Your Marketing Skills


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Sharpening Your Marketing Skills

When I opened the first store for my business, I expected the customers to pour in. Unfortunately, the first week of operations, I only helped about 50 people. I quickly realized that attracting customers was a little harder than I thought it would be. In an attempt to stay in business, I worked with a friend of mine who knew a little more about marketing. Together, we were able to form a plan of attack, and within a few weeks we had turned things around. If you are in the same boat, check out my website. You can learn how to sharpen your marketing skills, so that you can love your job.

Latest Posts

Address The Right Audience: How To Make Addressable Advertising Work For You
28 November 2020

If your advertising efforts aren't reaching the ri

Attract New Customers With Digital Signage
24 August 2020

One of the best ways to attract new customers to y

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans
3 February 2020

Marketing your new boutique and spa requires you t

3 SEO Strategies When Starting Your Artist Website
3 February 2020

As an artist, having a website is essential to hel

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package
27 November 2019

Marketing can go a dozen different ways these days

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Address The Right Audience: How To Make Addressable Advertising Work For You

If your advertising efforts aren't reaching the right people, it's time to change your strategy. Ordinary advertising methods aren't always as effective as they used to be. Consumers are savvier to old advertising ploys. Not only that, most consumers don't spend much time browsing print ads anymore. Because of that, addressable advertising methods have become much more effective, especially when they're used in the right way. Addressable advertising allows you to change your ads to address the needs of individual households and consumers, rather than taking a one-size-fits-all approach. Read More 

Attract New Customers With Digital Signage

One of the best ways to attract new customers to your business is to make sure your storefront is noticeable, inviting, and memorable. While keeping your property tidy and maintained can help you attract and retain customers, you can improve your reputation within your community by installing digital display signage on your property. Digital signs are bright, customizable screens that display text, images, and videos. Here are three reasons to consider installing digital signage in front of your business. Read More 

Are You Opening An Upscale Boutique And Spa? 3 Benefits Of Using Scent In Your Marketing Plans

Marketing your new boutique and spa requires you to focus on the strategies that you know reach your customers. While you already know that a well-designed company website and social media campaign helps to get the word out about your spa and boutique, you also need to be creative to stand out to a more discriminating crowd. The majority of your customers are likely already inundated with visual advertising that they've learned to just ignore. Read More 

3 SEO Strategies When Starting Your Artist Website

As an artist, having a website is essential to help you with branding and to have a platform to sell your work. When launching your website, you also need to consider SEO strategies, which will affect your ranking and how much traffic you can generate to your site. Find Relevant Keywords All websites should begin with finding the right keywords that are not only relevant, but that will also optimize your website. Read More 

Understanding Why Linear TV Advertising Should Still Be Part Of Your Marketing Package

Marketing can go a dozen different ways these days. Pop up ads online, page links to advertising, social media advertising, and even classic linear TV advertising are all out there. You might be tempted to stick to just digital and/or social media advertising for getting your products or services out there, but there are plenty of good reasons for keeping linear TV advertising as part of your marketing package. People Still Watch a Lot of Regular TV Read More